Head-to-Head Comparison
HomeScore vs Ylopo
Ylopo is built for managed digital advertising (facebook, google) with crm integration and seller valuation landing pages. HomeScore captures seller leads directly from your agent website — automatically, for free, with no ad spend required. Here is how they compare side by side.
Choose HomeScore if…
Agents who want organic lead capture without a paid marketing subscription
Choose Ylopo if…
Agents investing $500+/month in digital ads who want a managed campaign platform with retargeting and CRM automation
Full Feature Comparison
Pricing and features as of April 2026. Source ↗
| Feature | HomeScore | Ylopo |
|---|---|---|
| Free plan | ✓ Free (10 valuations/mo) | ✗ No free plan |
| Starting cost | $0/mo (free plan) | $295/mo platform + $500+ ad spend |
| Ad spend required | ✗ Organic traffic only | ✓ Required ($500+/mo recommended) |
| Website embed widget | ✓ Embeds on your existing site | ✓ Ylopo-hosted valuation landing pages |
| Facebook/Google retargeting | ✗ Not included | ✓ Automated retargeting included |
| CRM integration | Zapier → any CRM | Follow Up Boss (deep), kvCORE · Zapier |
| Branded PDF reports | ✓ Auto-sent on every submission | ✓ Valuation results page |
| Setup time | < 5 minutes | 1–2 weeks (campaign setup + CRM integration) |
| Lead volume ceiling | Depends on organic traffic | Scales with ad budget — higher ceiling |
Where HomeScore Wins
- No ad budget required — captures leads from organic website visitors for free
- Free plan available — zero cost to start
- Works on any existing website without switching platforms
- Simpler setup — live in under 5 minutes with no campaign approval process
Where Ylopo Wins
- Managed Facebook and Google advertising — Ylopo handles campaign creation, targeting, and optimization
- Built-in retargeting — homeowners who visit your site are automatically re-engaged via ads
- Deep Follow Up Boss integration — behavioral lead scoring and automated drip campaigns
- Higher volume potential — paid traffic can generate more leads than organic-only strategies
Switching from Ylopo to HomeScore
Most agents who switch do not cancel Ylopo on day one — they run both in parallel first. Add HomeScore to your website this week, capture your first few leads, and evaluate the results before making any changes to your current setup.
HomeScore setup takes under 5 minutes. Embed the widget on your agent website, configure your branding, and connect your CRM via Zapier. The first lead notification will tell you everything you need to know about whether the workflow fits.
Who Should Consider Staying with Ylopo
Ylopo is the right tool if you need managed digital advertising (facebook, google) with crm integration and seller valuation landing pages and are willing to invest in a more comprehensive solution. If agents investing $500+/month in digital ads who want a managed campaign platform with retargeting and crm automation, Ylopo is likely worth the cost. HomeScore is not a replacement for everything Ylopo does — it is a focused lead capture tool that works best for agents who want inbound seller leads from their own website traffic.
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