Head-to-Head Comparison
HomeScore vs BoldLeads
BoldLeads is built for managed paid advertising campaigns on facebook and google to generate exclusive-territory seller leads. HomeScore captures seller leads directly from your agent website — automatically, for free, with no ad spend required. Here is how they compare side by side.
Choose HomeScore if…
Agents who want low-cost lead capture from organic website traffic without managing ad spend
Choose BoldLeads if…
Agents with a dedicated monthly ad budget who want exclusive territory leads delivered through managed paid campaigns
Full Feature Comparison
Pricing and features as of April 2026. Source ↗
| Feature | HomeScore | BoldLeads |
|---|---|---|
| Free plan | ✓ Free (10 valuations/mo) | ✗ No free plan |
| Starting cost | $0/mo (free plan) | $300–$500+/mo (platform fee + ad spend) |
| Website embed widget | ✓ Embeds on your existing site | ✗ Standalone landing pages only |
| Ad spend required | ✗ None — organic website traffic | ✓ Required — ads are the traffic source |
| Lead exclusivity | ✓ Only you receive your leads | ✓ Exclusive territory model |
| Branded PDF reports | ✓ Auto-delivered to every homeowner | ✓ Valuation landing page |
| CRM integrations | Zapier → any CRM | Follow Up Boss · Brivity · Zapier |
| Setup time | < 5 minutes | 1–2 weeks (campaign setup + approval) |
| Lead volume control | Self-service — depends on your traffic | Campaign-managed — depends on ad budget |
Where HomeScore Wins
- No ad budget required — captures seller leads from your existing organic website traffic for free
- Instant setup under 5 minutes — no campaign approval process, no creative assets needed
- Free plan available — start capturing leads before spending a dollar
- Works alongside any existing website — no new landing pages or domains to manage
Where BoldLeads Wins
- Exclusive territory model — no competing agents receive the same lead in your zip code
- Managed ad campaigns — BoldLeads handles Facebook and Google creative, targeting, and optimization
- Higher lead volume ceiling — paid traffic can scale faster than organic website traffic alone
Switching from BoldLeads to HomeScore
Most agents who switch do not cancel BoldLeads on day one — they run both in parallel first. Add HomeScore to your website this week, capture your first few leads, and evaluate the results before making any changes to your current setup.
HomeScore setup takes under 5 minutes. Embed the widget on your agent website, configure your branding, and connect your CRM via Zapier. The first lead notification will tell you everything you need to know about whether the workflow fits.
Who Should Consider Staying with BoldLeads
BoldLeads is the right tool if you need managed paid advertising campaigns on facebook and google to generate exclusive-territory seller leads and are willing to invest in a more comprehensive solution. If agents with a dedicated monthly ad budget who want exclusive territory leads delivered through managed paid campaigns, BoldLeads is likely worth the cost. HomeScore is not a replacement for everything BoldLeads does — it is a focused lead capture tool that works best for agents who want inbound seller leads from their own website traffic.
Frequently Asked Questions
Also Compare
Start capturing home valuation
leads today
Join hundreds of agents already using HomeScore. Free to start — no credit card required.
Sign Up Free — No credit card required