Built For Keller Williams Agents
HomeScore for Keller Williams Agents
KW Command is one of the most capable CRM platforms in real estate — HomeScore plugs into it via Zapier and fills it with seller leads captured from your personal website. If you're already invested in KW's tools, adding a home valuation widget is the fastest way to put your website traffic to work generating new business.
The Seller Lead Gap at Keller Williams
Keller Williams agents have access to powerful training, brand recognition, and referral networks. What most brokerage systems do not provide is a way for individual agents to capture seller leads from their own website traffic automatically.
Homeowners who visit your personal Keller Williams agent page are already interested in the local market. HomeScore converts that interest into a captured lead — without you having to be online or respond in the moment. The widget works around the clock, notifying you instantly whenever someone in your farm area wants to know what their home is worth.
Step-by-Step: Getting HomeScore Working as a Keller Williams Agent
Create your free HomeScore account
Sign up at app.homescore.io — no credit card required. Your widget embed code, personal valuation landing page, and lead dashboard are ready immediately. The free plan includes 10 valuations per month.
Embed the widget on your Keller Williams personal website
Copy one line of HTML into the body of any page on your Keller Williams agent website, or install the WordPress plugin with one click. The widget embeds directly on your site — homeowners never leave your page to get their valuation.
Configure your branding
Upload your headshot, add your Keller Williams logo, set your brand colors, and enter your contact information. Every PDF valuation report the widget generates will show your name and photo — not a generic HomeScore brand.
Connect your KW Command CRM via Zapier
Use the pre-built Zapier integration to route new leads directly into your KW Command pipeline. Setup takes under 3 minutes — select your CRM, map the fields (name, email, phone, property address), and activate. New leads appear in your CRM automatically from that point on.
Share your valuation link with your sphere
Every HomeScore account includes a personal valuation landing page at a custom URL. Share it in your email signature, on social media, in your Keller Williams newsletter, or on just-sold postcards. Any homeowner who visits and submits their address becomes a tracked lead.
How HomeScore Works with Keller Williams
KW Command is Keller Williams' proprietary CRM and marketing platform. HomeScore connects to KW Command via Zapier — new leads flow from HomeScore into your Command Smart CRM automatically.
Integration flow
HomeScore → Zapier → KW Command Smart CRM
What Keller Williams Agents Use HomeScore For
Website seller lead capture
Embed the widget on your Keller Williams personal agent page. Any homeowner who enters their address becomes a lead in your CRM automatically — no manual follow-up needed to collect their contact info.
Branded PDF reports
Homeowners receive a PDF valuation report instantly — with your name, headshot, and Keller Williams branding. Every report is a co-branded touchpoint that keeps you top of mind.
Just-sold mailer follow-up
Drive homeowners to your valuation page from just-sold postcards or door hangers in your farm. The widget converts that offline traffic into tracked digital leads with full contact details.
Listing appointment preparation
Review the homeowner's submitted property details and estimated value before the listing consultation — you arrive knowing their situation, not guessing.
Free to start
HomeScore's free plan includes 10 home valuations per month — enough to test it on your Keller Williams agent page before committing. No credit card required.
Frequently Asked Questions
Also Built For
Comparing HomeScore to other tools? See how HomeScore compares to Homebot →
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leads today
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