Head-to-Head Comparison
HomeScore vs Cloud CMA
Cloud CMA is built for the listing appointment — polished reports, live MLS comps, buyer presentations. HomeScore is built for the step before that: capturing the homeowner's interest before they decide to meet any agent at all. The two tools address different parts of the same funnel.
Choose HomeScore if…
Agents focused on generating new seller leads from website traffic who want an always-on, zero-effort lead capture tool
Choose Cloud CMA if…
Agents preparing listing presentations who need polished, MLS-data-backed CMA reports for in-person or video meetings
Full Feature Comparison
Pricing and features as of April 2026. Source ↗
| Feature | HomeScore | Cloud CMA |
|---|---|---|
| Free plan | ✓ Free (10 valuations/mo) | ✗ No free plan (14-day trial available) |
| Paid plan starting price | $29/mo | $35/mo agent · $49/mo with Homebeat |
| Website embed widget | ✓ Captures leads from website visitors | ✗ No website embed — report tool only |
| Automated valuation for homeowners | ✓ Instant AVM — homeowner self-serves | ✗ Agent must run each CMA manually |
| Listing presentation reports | ✗ Not designed for this | ✓ Core feature — visual branded CMA decks |
| Live MLS comps | AVM-based (no MLS required) | ✓ Direct MLS data feed |
| WordPress plugin | ✓ One-click install | ✗ Not available |
| Lead capture from website visitors | ✓ Primary use case | ✗ Not a lead capture tool |
| Branded PDF report | ✓ Auto-delivered to homeowner instantly | ✓ Agent-created presentation reports |
| CRM integrations | Zapier → any CRM | Follow Up Boss · Lone Wolf Transactions · Realtor.com · 100+ via API |
Where HomeScore Wins
- Captures seller leads passively — homeowners submit their own address, you get notified instantly
- No MLS membership required to generate valuations
- Free plan available — start generating leads with zero upfront cost
- Homeowners get an instant result automatically; no agent action needed per valuation
Where Cloud CMA Wins
- Live MLS sold comps power reports — far more accurate than AVM estimates for listing consultations
- Cloud CMA Live lets agents run interactive presentations over Zoom with real-time data
- Professional listing decks that rival custom-designed presentations
- Suite plan bundles listing alerts, MLS search, and landing pages
Switching from Cloud CMA to HomeScore
Most agents who switch do not cancel Cloud CMA on day one — they run both in parallel first. Add HomeScore to your website this week, capture your first few leads, and evaluate the results before making any changes to your current setup.
HomeScore setup takes under 5 minutes. Embed the widget on your agent website, configure your branding, and connect your CRM via Zapier. The first lead notification will tell you everything you need to know about whether the workflow fits.
Who Should Consider Staying with Cloud CMA
Cloud CMA is the right tool if you need creating branded cma reports and listing/buyer presentations from live mls data and are willing to invest in a more comprehensive solution. If agents preparing listing presentations who need polished, mls-data-backed cma reports for in-person or video meetings, Cloud CMA is likely worth the cost. HomeScore is not a replacement for everything Cloud CMA does — it is a focused lead capture tool that works best for agents who want inbound seller leads from their own website traffic.
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